MLOs, Prepare For Changes In The Housing Market By Understanding These 4 Points

As the market slows, many originators will leave or go dormant. But maybe it’s not the industry you need to consider leaving, maybe it’s your Broker / Lender.  There are 4 Great Reasons you can make 2024 a HUGE success. 


Don’t waver in a slowing market. Successful industry professionals raise the bar and intensify production during times of adversity. 


Here’s why:

  • Fewer MLOs mean less competition
  • Expanded opportunities to build stronger and new realtor relationships.
  • Greater ability to accentuate and go deep with borrower relationships.
  • The ability to dominate the purchase market.
  • Cash-out refis are primed to explode. WHY?
  • Household consumer debt is at an all-time high at over $17.1 trillion. -experian
  • Soaring borrowers gained $1.3 trillion in home equity in Q4 2023 8.6% from last year alone, according to The Mortgage Reports.
  • Competitive lender platforms with aggressive compensation rise to the top. 


Innovative Mortgage’s no-frills, aggressive
compensation plan is the perfect choice for a changing market. 

Top performing originators will stay focused during this time by doing the following:


  • They create wins from diversity.
  • They seek alternative approaches in an evolving environment. 
  • Use refreshed approaches to penetrate new markets and create deeper relationships and a determined call to action.
  • They revisit their current origination platform because even a transition to a new lender is feasible and in many cases, highly recommended


Innovative and our originators continue to adapt and grow in the ever changing environment to stay on top of the fluctuating market. Innovative has thrived through all business environments since our inception in 2004.  We continue to offer originators choices, flexibility, freedom,  industry leading commissions, and more loan programs, investors, and wholesale partners than anyone out there.


You choose your compensation.  Each day originators join us doubling their compensation from 100-125 bps to 250-275 bps.  You can easily double your comp with Innovative Mortgage because we have more competitive pricing.  If your production stays the same, you double your income.  If it drops, then you could still make the same income or MORE on the Innovative platform.

Do not stick your head in the sand.  Plan for 2024 and beyond!  Call or text me and I will show you the steps to make 2024 a huge success,
727-222-4575.

Check out the
Innovative Difference - Or Contact us


Innovative Mortgage Services, Inc. - 250769


Woman at desk, hands on temples, eyes closed, appearing stressed. Laptop, monitor, coffee, and window visible.
By Justin Babcock December 30, 2025
Discover why wanting less can boost mortgage origination success in 2025.
A phone displays a Google search for
By Andrew Kashella December 3, 2025
Learn the top Googled mortgage questions and how to build trust, educate borrowers, and close more loans with Innovative Mortgage.

Are you a mortgage originator looking for more support and better compensation? Interview us today and see if Innovative Mortgage Services, Inc. is a good fit for you.


Man in suit at desk using laptop in home office.
By webeducationservices January 28, 2026
Discover the Innovative Mortgage MLO Referral Residual Income Program and earn ongoing monthly income by referring other producing MLOs.
Man in a home office smiles at a laptop screen. The screen displays a financial document.
By webeducationservices January 14, 2026
Discover the power of residual income and how it can transform your mortgage career. Learn how Innovative Mortgage Services can help you build lasting wealth.
Woman at desk, hands on temples, eyes closed, appearing stressed. Laptop, monitor, coffee, and window visible.
By Justin Babcock December 30, 2025
Discover why wanting less can boost mortgage origination success in 2025.